At a time when Netflix (NFLX) has donned the garb of a show producer to offset content costs and attract customers to its video streaming service, Amazon (AMZN) has answered that with a pilot streaming of its own in-house generated content.
Amazon’s film production division, Amazon studios, yesterday approved a pilot launch of its in-house produced children’s series entitled, ‘Maker Shack Agency.’ The pilot launch, the sixth one from the Amazon studio in the last two months, will probably make Amazon’s Prime Instant video service more attractive to its customers. Never one to be left behind in a competition, Amazon’s move comes at a time when Netflix has been gaining popularity with its in-house productions like ‘House of Cards’ and ‘Orange is the New Black.’ This is a battle which will be interesting in the times ahead, though Netflix seems to have got a head start over its competitors with its early launches and the resulting popularity of its shows. Irrespective of who wins this battle, this sort of battle isn't something ‘Cable TV’ service providers would be looking forward to, as one consumer gained by Netflix or Amazon is one consumer lost by the ‘Cable TV’ network.
The stock of Amazon closed yesterday at $281.58, a gain of 0.23% while the Netflix stock closed at $283.36, up 2.65% over its previous close.
Amazon stock price versus Netflix stock price
Source: Amazon Vs Netflix stock chart by Amigobulls
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