Christiaan van der Meer is an independent trader and investor and has been active in the markets for more than 10 years. Prior to becoming independent, he worked for seven years in the financial industry, most recent as a Fund Manager Emerging Markets. He enjoys interacting with fellow investors and publishes articles to share his views on developments, valuations and the potential implications for future market movements.
The key reason for the underperformance of Adidas stock is the poor operating margins compared to its peers. The coming CEO Rorsted, with a good cost cutting image, is just what Adidas needs due to its current struggle in margin improvement.