The Q2 2013 earnings report was important for Facebook (FB) and marked a landmark in the financial journey of the social giant. The biggest problem the company faced since the Facebook IPO had been the firm’s inability to monetize its fast growing mobile user base. This little problem had in short wrecked one of the most hyped IPO in the technology space. A year, which saw the Facebook stock fall to half its IPO price, has gone by and Facebook seems to have solved the mobile users monetization puzzle with the company reporting 41% of advertising revenues in Q2 2013 from mobile advertising. The importance of monetization of Facebook’s mobile user base can be gauged from the fact that the stock has jumped by 58% since July 24th, the day the company released its Q2 2013 results. Such has been the buying frenzy post the Facebook earnings announcement that the Facebook stock has achieved a market cap of $100 billion for the first time since before its IPO. The Facebook stock closed at $41.34 on Monday to record a one day gain of 1.95%.
Facebook stock price
Source: Facebook stock chart by Amigobulls
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