Facebook Mobile Growth Key To Stock Returns

  • Facebook has over a billion active users on mobile.
  • Facebook's revenue generation on mobile will drive future growth.
  • Facebook's user engagement and monetization on mobile augurs well for future growth.


Facebook Mobile Growth: Video Transcript

Hello and welcome to this videograph about Facebook (NASDAQ:FB). Where every internet company aspires to transition into a popular mobile platform, Facebook has done a commendable job.

Facebook Mobile Active User Growth

Facebook has over a billion active users. This number has grown at a fast clip, from 680 million active users in 2012, to 945 million in 2013, and nearly 1.2 billion monthly active users on mobile in 2014. While active mobile users formed 64% of Facebook's total user base in 2012, that number has risen impressively, to 77% in 2013, and 86% in 2014.

Facebook Daily Active Users On Mobile

The case is similar in terms of daily active users, with three fourths of a billion users accessing the social network on a daily basis. About 84% of Facebook's daily users were active on mobile, in the latest quarter.

Facebook Mobile Revenue Growth

For listed corporations of course, it all boils down to Dollars and cents. In terms of user monetization, Facebook's revenue generation on mobile has improved by leaps and bounds, climbing from just 23% of total revenue at the end of 2012, to 53% in 2013 and 69% at the end of 2014.

Facebook's strength as a mobile platform is a promising sign for the future.

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