Google Inc. (NASDAQ:GOOG), the search engine giant has slowly but steadily phased out its policy of 20% innovation time, which allowed employees to spend 20% of their work time on any project of their liking which would most benefit Google. This was a policy which was responsible for the creation of many signature Google products such as AdSense, Gmail, Google news, etc… which have made the company what it is today. The new policy will require engineers to seek permission from their managers to spend the 20% time on projects of specific interest. The managers have been ordered not to approve such products. The managers would only be too happy to comply with these orders as their performance is linked to the productivity of their team. The 20% time policy has been shelved to improve productivity at the organisation. However, this will not be the end of creativity at Google as the company has set up Google X labs, a more focussed environment for engineers to experiment their ideas. Just in case you aren’t aware, Google Loon and Google glass are two products that have made their way outta this new facility. So will the scrapping of the 20% time adversely impact the creativity at the organisation or will it be made up for by Google Labs? This is a question which will be best answered by ‘time’.
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