Google Sees Marginal Drop In ‘search Market’ Share

Google_august2013_market_share

ComScore, the online data analytics firm, has released its 'online search market' report for the month of august. According to the report, Google (NASDAQ: GOOG) continues to maintain its dominant position in the market accounting for a total of 66.9% of the total 19.1 Billion search queries. While the online search ‘Giant’ continued to lead in terms of market share, a look at the numbers for July shows that the company has marginally lost share to its competitors. Google lost .1% of the market share with Yahoo (NASDAQ: YHOO) gaining to close the month with 11.4% market share. Microsoft (NASDAQ: MSFT), with the second largest share, had a total of 3.46 Billion searches, a gain of 60 million searches from the month ago period. Google’s YouTube served more than 3 billion search queries which is a gigantic number compared to the numbers of the competitors. Another encouraging fact for ‘Google’ was that over 68% of third party search tools used the Google search feature to power their searches. This share was also far ahead of second placed Microsoft which powered 27.3% of third party search tools. The big question is whether Google’s slowly but steadily declining market share will see any larger falls in the coming months and how long will the company hold off competition and maintain its huge market share?  The Google stock saw a marginal dip of .35% yesterday, on a day the Yahoo stock price gained by 1.58%.

To see Google’s latest stock price movement, click here (NASDAQ: GOOG)

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Disclaimer: We do not hold any stake in the aforesaid stocks. For detailed disclaimer, please click here.

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