Trulia Completes Acquisition Of Market Leader

While Zillow (NASDAQ:Z) went shopping in order to fend competition from Trulia (NYSE:TRLA). Trulia Inc, the online real estate marketplace was busy with plans to increase the pressure on its rivals. The company yesterday announced the acquisition of Market Leader (NASDAQ:LEDR), which delivers online technology and marketing solutions for real estate professionals. The deal was closed for $170 million in cash and 5.3 million of Trulia Inc. shares taking the total value of the deal close to $400 million. Market Leader provides solutions to online real estate players to take their businesses ahead with a complete set of lead-to-close online solutions. The acquisition of Market Leader makes Trulia the first end-to-end provider of marketing solutions for real estate players. This is apart from the fact that the combined entity will have a premium subscriber base of 50000 subscribers, a number greater than that of any other online real estate marketplace. Market leader will operate as a wholly owned subsidiary of Trulia and the combined entity will trade on the NYSE under the stock ticker TRLA.

To see Trulia’s latest stock price movement, click here Trulia stock chart.

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