For starters, GoPro admittedly overpriced its Hero 4 Session camera. Further, the company's content initiative hasn't taken off the way onlookers imagined it would. What's worse according to some analysts is the company's buybacks. GoPro raised funds when it went public just about two years ago. The fact that GoPro is not putting these funds to better use, and instead buying back stocks, could be discouraging to some. GoPro is facing an increasing amount of competition from smaller competitors, and the pace of new camera launches has been slower than some would have expected. The fact that one of GoPro's top investors has been exiting the stock, and what it means for investors, was also the subject of a recent post on Motley Fool. One recent post submitted by a guest author suggests that GoPro should leverage its brand value and move into newer areas, beyond cameras alone.
Watch this video for a quick roundup of all the key factors you should consider while you evaluate GoPro. Oh! and this one is a mildly bullish view. Do share your feedback, comments or any other ideas, and our authors will be happy to write back to you.