Well, this is the question every investor must ask before investing in Pandora (NYSE: P). Remember the days when you could enjoy unlimited music on Pandora? The biggest online radio service provider had recently imposed a 40-hour monthly cap on mobile users. After reaching the cap, listeners need to pay $1 to continue listening. This strategy might help Pandora to convert some of the loyal listeners to paying customers.
The company had seen a few of its loyal customers exit with a 5.1% decline in billion hours of songs listened. Although the recent cap could result in a softer second quarter with some decline in advertising revenues, it is yet to be seen if this decline would be compensated by a higher subscription base. Pandora has been posting excellent top line growth over the past many quarters in line with analysts’ expectation, this coupled with company’s intention of posting a positive bottom line seems encouraging. Pandora is set to announce its results today after-market hours. We will update you on the market reaction and our analysis post the results announcement.
To see Pandora’s latest stock price movement, click here (NASDAQ: P)
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