Let's look at the 7 useful tips to get the most out of an email marketing campaign. While the quality of your email content is a big player in the success of your email campaign, there's more to be done when you're on an email marketing mission.
With its dynamic and immersive nature, video content has become an unparalleled force in capturing attention, sparking conversations, and driving meaningful engagement. Videos can be instrumental in providing captivating digital experiences throughout every stage of the client lifecycle. In this guide, we will highlight various video use cases and discuss how videos can make a significant impact throughout the prospect and client journey.
Email isn't just a thing of the past; it's a necessity for pretty much everything online. It's not just the older generation; even Millennials and Generation Z are actively using email. With email being a staple and highly active channel, crafting engaging emails that ignite curiosity and start conversations is crucial. Here's our guide to writing good emails.
Are you generating a lot of content but finding that the engagement is very low? Are you sending bulk emails that are getting ignored? Is your communication a one-way street Personalized, interactive videos can be one of the solutions to these challenges. While videos drive engagement, interactivity drives reply rates upwards of 5%.
Banks need a new approach to cater to the needs of their millennial HNI clients. The young and wealthy Gen Y clients love a bank that truly understands them and offers client-centric digital experiences.
Emerging technologies like augmented reality & virtual reality are revolutionizing the client experience in the financial services sector. In particular, millennials and Gen Z value digital experiences. Financial institutions need to get ready to digitally engage these tech-savvy clients.
EnrichVideo launched "Do It Yourself" features to its platform at the Singapore Fintech Festival this year. The product showcase demonstrated how banks and wealth management firms can now easily get superior ROI with their existing videos.
Personalizing digital touchpoints provides a human approach to digital interactions. And what better way to do it than with personalized videos. In fact, a Cisco report states that by 2022, 82% of all IP traffic will be video. Personalized, interactive videos bring high-tech and high-touch together to create bespoke client journeys.
While choosing a personalized, interactive video platform banks should check for the following: on-premise installation, enterprise-grade security, ability to provide video design services, customer support, etc.
There is a great loss in losing even one HNI client! A lot of banks and wealth management firms focus a majority of their attention on new client acquisition, but it is equally important to retain existing clients. Firms that successfully engage their clients will also be able to increase client lifecycle, thus accessing a greater share of their wallets.
Personalization combined with interactivity is a powerful tool as it is the personalization that drives action. Interactivity can be in the form of buttons, questions, hotspots, etc. Let's take a look at the top 6 ways in which videos can be made interactive.
For banks and wealth management firms, personalization can play a crucial role across the entire client lifecycle. Be it client onboarding, on-going engagement, cross-sell, or churn prevention. So how to create personalized videos at scale?
Emails are a good way of sending out personalized, interactive videos at scale. They still remain one of the most dominant and effective ways of reaching out to customers. Read on for the best practises on video email marketing.
Video metrics like play rate, engagement, CTR will help you gauge if your personalized videos campaign is successful. Detailed stats on each and every HNI client helps increase RM productivity for banks and wealth management firms.
Videos can help customers make decisions faster and also give feedback. If you are a bank or WM firm looking at implementing video personalization to engage with your customers, do read this list of major do's and don'ts before getting started.
Banks and wealth management firms are worried about losing their personal touch while going digital. Done right, personalization increases customer engagement. And that is where portfolio video statements come in.
Face-to-face interactions have become increasingly difficult. Nothing can replace in-person interactions, but the next best thing in customer experience is personalization. At EnrichVideo we truly believe in the power of one-on-one communication. Our enterprise video platform offers personalization at scale.
As every insurance company knows, it's hard to maintain customer loyalty in today’s digital world. Insurance companies can bring in differentiation with superior customer experience, omnichannel engagement, and personalization.
Are you still using survey forms to measure NPS score? Almost 80% of the people abandon a survey halfway through. We feel the time has come for an upgrade! Engage with your customers first with personalized videos and increase the likelihood of getting feedback.
Amigobulls has received the ISO 27001:2013 certification, the international standard outlining the best practices for information security management systems. Amigobulls’ EnrichVideo Platform is used by wealth management firms, banks, and brokerages to send portfolio statements as a personalized, interactive video summary. Amigobulls counts some of the largest wealth management firms like IIFL Wealth Management as its customers.