While Zillow (NASDAQ:Z) went shopping in order to fend competition from Trulia (NYSE:TRLA). Trulia Inc, the online real estate marketplace was busy with plans to increase the pressure on its rivals. The company yesterday announced the acquisition of Market Leader (NASDAQ:LEDR), which delivers online technology and marketing solutions for real estate professionals. The deal was closed for $170 million in cash and 5.3 million of Trulia Inc. shares taking the total value of the deal close to $400 million. Market Leader provides solutions to online real estate players to take their businesses ahead with a complete set of lead-to-close online solutions. The acquisition of Market Leader makes Trulia the first end-to-end provider of marketing solutions for real estate players. This is apart from the fact that the combined entity will have a premium subscriber base of 50000 subscribers, a number greater than that of any other online real estate marketplace. Market leader will operate as a wholly owned subsidiary of Trulia and the combined entity will trade on the NYSE under the stock ticker TRLA.
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