What To Expect From Google's September 29th Event?

  • Google has started sending out invites for its September 29th event.
  • The event will see the launch of two new Nexus devices along with the second gen Chromecast and a Chromecast audio device.
  • On the software front, Android Marshmallow will be the key launch.

There has been a lot of talk about Google's September 29th event. Google recently started dishing out invites, like the one below, for the event. With just about a week to go, We take a look at what to expect from the search giant in its upcoming event.

Google event invite

Source: Flickr

Google Upcoming Hardware/Device Launches

On the hardware front, Google is set to announce two new Phone additions to the Nexus line. As per droid life, the new phones will be called the Nexus 5X and Nexus 6P.  Giving the new Nexus devices company  at launch will be the 2nd generation chromecast device and also Chromecast Audio.

Huawei, in its first partnership with Google will be manufacturing the Nexus 6P,  the successor to the nexus 6, while LG will the launch partner for the 5X, speculated to be built along the lines of the wildly successful nexus 5.  LG will be partnering Google for the third time in four years, following Nexus 4 and Nexus 5.

The mild response to the nexus 6, in spite of it being a powerful device, could have been due to the limited preference among users for phablets. As seen in the chart below, the nexus 5 sporting a 4.95" screen, was in the hugely popular medium phones category. The Nexus 6 on the other hand was clearly in the phablet territory, which directly resulted in softer sales.

Active smartphone users by form size

Source: Flurry Analytics

Google seems to have learnt its lesson and is now going in with a phone launch in two screen sizes. The nexus 5X is expected to sport a 5.2" screen while the 6P model could come with a larger 5.5" or 5.7" screen size. The impact could be telling on sales, with Google catering to both form factor segments.

The other product set for launch is the 2nd generation Google Chromecast. The device is expected to come with backdrop feeds, better wi-fi connectivity and Fast Play features, making the device an eagerly awaited update. According to a post on 9to5Google, Chromecast audio, which can wi-fi enable the speakers in your home, will also see the light of the day at the upcoming event.

Android gets Marshmallow

Android Marshmallow, dubbed Google's best ever mobile OS, will finally be released for public use. The OS has received positive reviews across the web and will be a pretty central discussion at the event. The latest Android version picks up material design from its predecessor while altering the app drawer into a vertically scrolling one. One of the most exciting features is Doze, where in your phone will sense a prolonged  period of inactivity to shut down background processes. The result will be a significantly improved battery life, one of the banes in the nexus 5.

Other features brought in by Marshmallow include Android pay (Will only be supported in the US at launch), Google's competitor to Apple pay; Now on Tap, an improved version of Google now and USB-C charging support among many other changes and bug fixes. On the whole, Android Marshmallow looks to be a promising update to the Android legacy.


Google's September 29th event is likely to see two new Nexus smartphones apart from the 2nd generation chromecast device. Chromecast Audio should round up the device launch at the event. On the Software front, Android Marshmallow would be the key release completing the launches at Google's event.

Virendra Singh Chauhan Virendra Singh Chauhan   on Amigobulls :

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