Welcome to the latest episode of the Full-Court Finance podcast from Zacks Investment Research where Associate Stock Strategist Ben Rains quickly breaks down everything investors need to know about Gatorade rival BodyArmor after Coca-Cola KO bought a significant stake in the sports drink firm. The episode then shifts to the future of live streaming sports, where it looks like Amazon AMZN is ready to come out on top.
Last week, Coke announced that it made a significant investment in the upstart sports drink firm BodyArmor. The deal will see the relatively new BodyArmor, which aims to stand out as a healthier, more natural option compared to Gatorade, gain access to Coke’s massive distribution system. BodyArmor also boasts athletes from NBA MVP James Harden to golfer Dustin Johnson. Plus, the company’s biggest asset might be Kobe Bryant as the firm aims to expand not only in North America but also in China.
Coke’s move comes amid shifting consumer habits that have harmed the soda giant in recent years. The investment might also see BodyArmor move on from Keurig Dr. Pepper Inc. KDP, which began to invest in the sports drink firm a few years back when it was still Dr. Pepper Snapple Group.
BodyArmor still has a long way to go if it wants to catch up to Gatorade, but Coke seems poised to position the brand ahead of Powerade. The move also helps to highlight just how much the beverage industry has changed recently. In fact, Coke rival and Gatorade-owner PepsiCo PEP just announced on Monday an agreement to buy SodaStream International Ltd. SODA in its latest effort to diversify beyond sodas and salty snacks.
The episode then shifts to all the latest news from the streaming sports world, which includes a new partnership between Adidas ADDYY and Twitter TWTR for high school football. Rains closes out the episode by diving deeper into the future of live streaming sports between Facebook FB, Twitter, YouTube GOOGL, and others.
Amid all the competition, it looks like Amazon, which has pushed into the NFL, the NBA, soccer, and esports, is poised to become a streaming sports giant no matter what Fox FOXA, ESPN DIS, CBS CBS, and NBC CMCSA try to do about it.
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