Priceline Stock Analysis (NASDAQ:PCLN)
Priceline Analysis Video
Priceline stock analysis must inevitably take into consideration the macroeconomic headwinds. The company has been severely hit by exchange rate movements and an overall decrease in the customer purchases. Priceline revenue in the third quarter climbed 25% to $2.84 billion, beating the average analysts’ estimate of $2.83 billion. Although the stock has been trading in a range bound fashion in the past few quarters a long term bullish trend might be seen if the company is able to hold to its market share and maintain good margins.
Priceline Group Inc Stock Rating (3.5/5)
Should you buy PCLN stock?
- Priceline's revenue growth came in at 12.6% in 2017 Q1.
- The company saw a significant growth in revenue with a 5 year CAGR of 19.2%.
- The TTM operating margin was good at 26.4% for Priceline.
- Net margins stood at a healthy 20.1% (average) for Priceline in the Trailing Twelve Months.
- Priceline's return on invested capital of 18.1% is good.
- Priceline has a good Return On Equity (ROE) of 22.7%.
- The company has a good Free Cash Flow (FCF) margin of 12.8%.
Should you sell PCLN stock?
- Priceline is debt laden and has a high debt/equity ratio of 0.77.
- Trading at a PE ratio of 29.7, PCLN stock is overvalued in comparison to industry average multiple of 17.4.
- The company is trading at a price to sales multiple of 9, which is overvalued in comparison to the Internet Commerce industry average multiple of 0.7.
Priceline valuation has soared to over $60 billion in the recent quarters. This has been on the back of double digit EPS growth for the past six years. Priceline assets topped $10 billion in 2013. The major part of success has been due to its ability to spread across different geographies. Currently over 90% of its revenues are obtained from international operations with Europe making over 60% of its revenues. Its revenues are also more biased towards hotel bookings which account for over 95% of its total revenues. The rest is made from airline reservation, car rental services, cruise reservation and advertising.
Priceline PE ratio chart also shows the effects of these exchange movements and macroeconomic trends. The PE ratio has come down from a high of 35 in early 2014 to 25.64. This decrease has been due to the lower growth estimates given by the company owing to greater competition and tougher economic conditions in Europe which is its major market. It is also expanding in the Asia Pacific region which already has a lot of completion in this niche and has lower rates per booking.