Priceline Stock Analysis (NASDAQ:PCLN)

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$2025.09 $8.12 (0.4%) PCLN stock closing price Jul 27, 2017 (Closing)
Watch Robo Advisor Video of PCLN Stock Analysis
Updated on : Jul 27, 2017
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PCLN 2025.1 (0%)
S&P 500 2475.4 (0%)
Closing Price On: Jul 27, 2017
stock rating
RATING: ★★★★★★★★★★ (0/5)
Industry :
Internet Commerce
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PS Valuation
Rating: ★★★★★★★★★★ (0/5)
Relative Valuation
Industry PS :
Sector:   Retail-Wholesale.   *PE adjusted for one time items.
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Priceline Analysis Video

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Priceline stock analysis must inevitably take into consideration the macroeconomic headwinds. The company has been severely hit by exchange rate movements and an overall decrease in the customer purchases. Priceline revenue in the third quarter climbed 25% to $2.84 billion, beating the average analysts’ estimate of $2.83 billion. Although the stock has been trading in a range bound fashion in the past few quarters a long term bullish trend might be seen if the company is able to hold to its market share and maintain good margins.

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Priceline Group Inc Stock Rating (3.5/5)

Should you buy PCLN stock?

  • Priceline sales grew by 12.6% year on year in 2017 Q1.
  • The company saw a significant growth in revenue with a 5 year CAGR of 19.2%.
  • Priceline's average operating margin of 26.4% was exceptional.
  • Net margins came in at average 20.1% for Priceline over the last twelve months.
  • Priceline has an attractive ROIC (Return on Invested Capital) of 18.1%
  • The LTM ROE of 22.7% for Priceline is attractive.
  • Priceline has a healthy FCF (Free Cash Flow) margin of 12.8%.

Should you sell PCLN stock?

  • With a debt/equity ratio of  0.77, Priceline is highly leveraged in comparison to Retail-Wholesale peers.
  • The PCLN stock currently trades at a PE of 29.8, which is expensive, compared to the industry average of 17.7.
  • The company is trading at a price to sales multiple of 9, which is higher in comparison to the Internet Commerce industry average of 0.7, making PCLN stock expensive.

Comments on this video and Priceline stock

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viren@amigobulls on Priceline stock analysis ($1343.44)
A rarity among internet companies, Priceline Passes the classic test of DCF valuation. This proves the fundamental strength which supports the PCLN stock. DCF valuation shows intrinsic value at $1680.
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Priceline valuation has soared to over $60 billion in the recent quarters. This has been on the back of double digit EPS growth for the past six years. Priceline assets topped $10 billion in 2013. The major part of success has been due to its ability to spread across different geographies. Currently over 90% of its revenues are obtained from international operations with Europe making over 60% of its revenues. Its revenues are also more biased towards hotel bookings which account for over 95% of its total revenues. The rest is made from airline reservation, car rental services, cruise reservation and advertising.

Priceline PE ratio chart also shows the effects of these exchange movements and macroeconomic trends. The PE ratio has come down from a high of 35 in early 2014 to 25.64. This decrease has been due to the lower growth estimates given by the company owing to greater competition and tougher economic conditions in Europe which is its major market. It is also expanding in the Asia Pacific region which already has a lot of completion in this niche and has lower rates per booking.