The Rubicon Project Cash Flow - Annual (NYSE:RUBI)

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$3.96 $0.07 (1.74%) RUBI stock closing price Aug 14, 2018 (Closing)

The The Rubicon Project cash flow statement is one of the three reports that the company generates every quarter. This report provides details about cash inflows and outflows due to the company's business and investment activities, and summarize cash outflows for a given quarter. For The Rubicon Project profits one has to check the income statement and for The Rubicon Project debt one has to check the balance sheet. This statement can tell if a company is running out of money while still being profitable and is useful in The Rubicon Project stock analysis. The Rubicon Project had a negative net income cash flow of $-154.78M for the latest 2017. This report is very useful in measuring the short term viability of a company. The Rubicon Project has a negative cash and cash equivalents change of $-72.85M.

View details of The Rubicon Project cash flows for latest & last 10 financial years
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Fiscal year is Jan - Dec2017201620152014201320122011
Net Income Cash Flow
Depreciation Depletion Amortization Cash-Flow131.06M66.23M31.01M12.51M8.43M6.85M5.55M
Net Increase (Decrease) in Assets Liabilities24.84M-9.21M19.83M-11.13M11.36M7.78M9.75M
Cash From (used in) Discontinued Operations-------
Other Adjustments Net20.4M21.15M25.59M23.93M10.53M3.31M2.22M
Net Cash from (used by) Operating Activities
Increase (Decrease) in Prop Plant And Equipment-32.43M-23.47M-20.1M-10.7M-6.78M-3.04M-3.67M
Acquisition Disposition of Subsidiaires-38.61M-0.23M-8.64M-3.98M--1.74M-1.28M
Increase (Decrease) in Investments-14.17M-3.73M-36.8M----
Other Cash Inflow (Outflow) from Investment Activities-7.98M-9.66M-7.31M-8.43M-5.07M-4.24M-3.17M
Net Cash from (used by) Investment Activities
Issuance (Purchase) of Equity Shares1.02M16.13M15.57M93.23M---
Issuance (Repayment) of Debt Securities---0.1M-4.07M-1.03M-1.52M1.12M
Increase (Decrease) in Bank & Other Borrowings-------
Payment of Dividends & Other Cash Distributions-------
Other Cash from (used by) Financing Activities-2.4M-6.05M--5.36M-0.62M--
Net Cash from (used by) Financing Activities
Effect of Exchange Rate Changes on Cash--0.15M-0.16M-0.07M-0.09M--
Net Change in Cash & Cash Equivalents
Cash & Equivalents at Beginning of Year149.49M116.49M97.19M29.95M21.61M16.25M20.87M
Cash & Equivalents at Year End76.64M149.42M116.49M97.19M29.95M21.61M16.25M
All figures in USD. M: Millions of USD, B: Billions of USD.
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The Rubicon Project stock comparison chart provides an easy way to compare the stock price with peers along with details of The Rubicon Project stock price history.
The statement of cash flows can be categorized into three main sections:

  • The Rubicon Project has cash of $76.64M on hand. A healthy amount of cash on hand is necessary for any company. Cash has an opportunity cost associated with it, and too much cash in bank may mean that the firm has no or limited growth plans. Hence its important to track the Net Change in Cash and Cash Equivalents along with the The Rubicon Project stock price.
  • Cash Flow from operating activities: This is the cash that the company receives from ongoing operations. The Rubicon Project gained $21.53M cash from operations. It is important to check this to see where the company is getting its money from.
  • Cash Flow from investment activities: This includes buying/selling of land and equipment, acquisitions and mergers, sell-off, investment in other companies like buying bonds, stocks etc., and was $-93.21M for RUBI in last 2017 report.
  • Inflow of cash in the form of bank loans and shareholders equity, and outflow of cash because of dividend payments, share repurchase payments etc. come under financing activities. The cash generated from these activities was $-1.38M for The Rubicon Project.

Key Financial Ratios For The Rubicon Project Cash Flow