The Rubicon Project Revenue, Profits - RUBI Annual Income Statement

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$4.03 $0.44 (12.26%) RUBI stock closing price Aug 13, 2018 (Closing)

Stock analysis based on fundamentals means looking at financial statements in addition to the The Rubicon Project stock price. The income statement gives the investor an understanding of the topline or revenue and bottomline or profit numbers of the company and helps investors evaluate if a company has been growing or not. The income statement for RUBI which shows a YOY revenue decline of -44.09% is specific to a period of time. Investors typically check YoY or QoQ revenue growth. One also needs to look at The Rubicon Project assets, operating expenses and The Rubicon Project free cash flow. The The Rubicon Project profit and loss statement shows revenue of $155.54M for 2017. Revenue has decreased by -44.09% YOY for RUBI stock.

View revenue and profit details for latest and last 10 financial years.
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Fiscal year is Jan - Dec2017201620152014201320122011
The Rubicon Project Revenues or Net Sales
Cost Of Goods Sold (COGS)56.83M73.24M58.49M20.75M15.35M12.36M12.89M
The Rubicon Project Gross Profit
Research & Development Expense47.5M51.18M42.05M22.71M18.61M13.11M12.49M
Selling General & Admin Expense113.34M155.21M153.53M100.6M53.73M32.78M26.67M
Income Before Depreciation Depletion Amortization-62.14M-1.42M-5.59M-18.77M-3.87M-1.19M-15M
Depreciation Depletion Amortization94.83M23.47M-----
Non Operating Income-1.49M1.4M--4.84M-0.68M-0.01M
Interest Expense--0.49M-0.05M----
The Rubicon Project Pretax Income
Provision for Income Taxes-1.76M-4.86M-4.56M----
Investment Gains Losses-------
Other Income-------
Income Before Extraordinaries & Disc Operations-154.78M-18.05M--18.67M-9.24M-2.36M-15.4M
Extraordinary Items & Discontinued Operations-------
The Rubicon Project Profit/ Loss (Net Income)
Average Shares used to compute Diluted EPS48.87M46.66M44.5M28.22M25.9M--
Average Shares used to compute Basic EPS48.87M46.66M39.66M28.22M25.9M--
Income Before Nonrecurring Items-53.82M23.75M18.21M-16.64M-13.49M--
Income from Nonrecurring Items-100.96M-41.8M-17.78M-2.04M---
The Rubicon Project Earnings Per Share Basic Net
The Rubicon Project Earnings Per Share Diluted Net
EPS Diluted Before Nonrecurring Items-1.110.480.39-0.62-0.20--
Preferred Dividends Acc Pd-------
Dividends Common-------
Dividend Per Share Common0.
All figures in USD. M: Millions of USD, B: Billions of USD.
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The key things to look for in an income statement while doing The Rubicon Project stock analysis are:

  • Topline: A growing topline, as seen from the The Rubicon Project revenue chart, as isn't the case with The Rubicon Project indicates a sagging business. One needs to compare the YoY topline or sales growth of RUBI stock with its peers like SSC stock and GSUM stock to see if the growth compares well with what can be expected from a company in that industry.
  • Bottom line: The bottomline or the net income figure is arrived at by deducting all expenses from the topline which in this case is $-154.78M for RUBI stock. An improving bottomline implies that the company is growing its profits.

The income statement is also called statement of revenue and expense. The RUBI financials along with The Rubicon Project historical stock prices provide a lot of details about the firm.

The Rubicon Project Income Statement - Key Financial Ratios

PS Ratio (price sales ratio)
Dividend Yield